Privacy policy

This privacy notice tells you what to expect us to do with your personal information.

Contact details

What information we collect, use, and why

Lawful bases and data protection rights

Where we get personal information from

How long we keep information

Who we share information with

Sharing information outside the UK

How to complain

Contact details

Email: contact@nat-gwilliams.co.uk

What information we collect, use, and why

We collect or use the following information to provide services and goods, including delivery:

Names and contact details

Addresses

Purchase or account history

Payment details (including card or bank information for transfers and direct debits)

Account information

Information relating to loyalty programmes

Website user information (including user journeys and cookie tracking)

Photographs or video recordings

Information relating to compliments or complaints

Pattern tester volunteer sizing and measurements and related information

We collect or use the following information for the operation of customer accounts and guarantees:

Names and contact details

Addresses

Payment details (including card or bank information for transfers and direct debits)

Purchase history

Account information, including registration details

Information used for security purposes

Marketing preferences

We collect or use the following information for service updates or marketing purposes:

Names and contact details

Addresses

Marketing preferences

Purchase or viewing history

IP addresses

Website and app user journey information

Records of consent, where appropriate

We collect or use the following information to comply with legal requirements:

Name

Contact information

Financial transaction information

We collect or use the following personal information for dealing with queries, complaints or claims:

Names and contact details

Address

Payment details

Account information

Purchase or service history

Customer or client accounts and records

Financial transaction information

Correspondence

Lawful bases and data protection rights

Under UK data protection law, we must have a “lawful basis” for collecting and using your personal information. There is a list of possible lawful bases in the UK GDPR. You can find out more about lawful bases on the ICO’s website.

Which lawful basis we rely on may affect your data protection rights which are set out in brief below. You can find out more about your data protection rights and the exemptions which may apply on the ICO’s website:

Your right of access - You have the right to ask us for copies of your personal information. You can request other information such as details about where we get personal information from and who we share personal information with. There are some exemptions which means you may not receive all the information you ask for. Read more about the right of access.
Your right to rectification - You have the right to ask us to correct or delete personal information you think is inaccurate or incomplete. Read more about the right to rectification.
Your right to erasure - You have the right to ask us to delete your personal information. Read more about the right to erasure.
Your right to restriction of processing - You have the right to ask us to limit how we can use your personal information. Read more about the right to restriction of processing.
Your right to object to processing - You have the right to object to the processing of your personal data. Read more about the right to object to processing.
Your right to data portability - You have the right to ask that we transfer the personal information you gave us to another organisation, or to you. Read more about the right to data portability.
Your right to withdraw consent – When we use consent as our lawful basis you have the right to withdraw your consent at any time. Read more about the right to withdraw consent.

If you make a request, we must respond to you without undue delay and in any event within one month.

To make a data protection rights request, please contact us using the contact details at the top of this privacy notice.

Our lawful bases for the collection and use of your data

Our lawful bases for collecting or using personal information to provide services and goods are:

Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

I process personal information such as names, addresses, account details, purchase history, and payment details to fulfil orders, deliver products, manage digital licences, and ensure customers receive the correct products. This helps prevent errors such as selling exclusive licences twice and allows us to provide a reliable service. The benefits to customers of accurate and timely delivery outweigh any privacy impact.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for the operation of customer accounts are:

Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

I process account information, purchase history, and contact details to maintain customer accounts and manage active licences. This allows me to provide accurate records, prevent errors such as selling exclusive licences to multiple customers, and provide a reliable service. The benefits of having correct account information outweigh any privacy impact.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for service updates or marketing purposes are:

Consent - we have permission from you after we gave you all the relevant information. All of your data protection rights may apply, except the right to object. To be clear, you do have the right to withdraw your consent at any time.

Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

I use anonymised analytics, website and app usage information to understand customer preferences, improve our website, and optimise the user experience. This helps us offer better services and relevant products. I use aggregated or non-identifiable data where possible, so the benefits of improving our service outweigh any minimal impact on individual privacy.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Our lawful bases for collecting or using personal information for legal requirements are:

Legal obligation – we have to collect or use your information so we can comply with the law. All of your data protection rights may apply, except the right to erasure, the right to object and the right to data portability.

Our lawful bases for collecting or using personal information for dealing with queries, complaints or claims are:

Contract – we have to collect or use the information so we can enter into or carry out a contract with you. All of your data protection rights may apply except the right to object.

Legitimate interests – we’re collecting or using your information because it benefits you, our organisation or someone else, without causing an undue risk of harm to anyone. All of your data protection rights may apply, except the right to portability. Our legitimate interests are:

I process personal information such as names, contact details, account history, purchase history, and photographs provided for complaints or returns to resolve issues quickly and fairly. This ensures customers can exercise their rights and receive appropriate support. The benefits of resolving queries effectively outweigh any impact on personal privacy.

For more information on our use of legitimate interests as a lawful basis you can contact us using the contact details set out above.

Where we get personal information from

Directly from you

Publicly available sources, including social media platforms (e.g., Pinterest, Instagram, Facebook, LinkedIn, YouTube) – for example, when identifying potential pattern testers or collaborators.

Suppliers and service providers

Third parties:

I may share personal information with trusted third-party service providers who process data on my behalf. These include:

Shopify (eCommerce platform)
Vitals (website tools and analytics)
Google (Analytics and advertising services)
Payment processors such as Stripe or PayPal
Web hosting providers
Email marketing providers such as Shopify Messaging

These third parties only use personal information to provide services to me and are required to keep it secure.

How long we keep information

We hold certain information for a set period before it is deleted:

Customer orders & payment information: kept for 7 years for accounting and tax purposes, and to prevent selling exclusive licences to multiple customers.
Marketing consent & communications (including pattern testers): retained until consent is withdrawn.
Website analytics: collected to understand usage and improve our service. Aggregated data or analytics are retained for up to 12 months to reduce identifiability. Analytics linked to customer accounts (e.g., for marketing segments or licence management) are retained for the same period as the customer record (up to 7 years).

For more information on how long we store your personal information or the criteria we use to determine this please contact us using the details provided above.

Who we share information with

Data processors

Shopify (eCommerce platform)

This data processor does the following activities for us: Stores customer account data, order history, and digital licence information; provides the online shop infrastructure.

Vitals (Website tools & analytics)

This data processor does the following activities for us: Provides website enhancements, analytics, and conversion tracking to improve site performance.

Google (Analytics & advertising services)

Tracks website and app usage for analytics and targeted marketing; provides reporting and audience insights.

Provides a social media platform and marketing tools; may be used to track engagement, manage advertising campaigns, and share content where consent has been given.

Meta (Facebook & Instagram)

Provides social media platforms and marketing tools; may be used to track engagement, manage advertising campaigns, and share content where consent has been given.

Stripe via Shopify Payments (Payment processor)

Processes customer payments securely for products and licences.

Paypal (Payment processor)

Processes customer payments securely for products and licences.

Shopify Messaging (Email marketing provider)

Sends marketing emails to customers and manages consent records for email communications.

Web hosting provider (Hosting & IT services)

Hosts this website and stores associated website data securely.

Others we share personal information with

Organisations we’re legally obliged to share personal information with

Suppliers and service providers
We may share customer content, such as project photos or pattern test results, on our social media accounts (Pinterest, Instagram, Facebook, LinkedIn, YouTube) only with explicit consent.

Other relevant third parties: Voluntary Pattern Testers, to manage the testing programme, provide patterns, and collect feedback.

Sharing information outside the UK

Where necessary, our data processors may share personal information outside of the UK. When doing so, they comply with the UK GDPR, making sure appropriate safeguards are in place.

For further information or to obtain a copy of the appropriate safeguard for any of the transfers below, please contact us using the contact information provided above.

Organisation name: Shopify (including Shopify Payments & Shopify Email)

Category of recipient: eCommerce platform & email marketing

Country the personal information is sent to: Canada

How the transfer complies with UK data protection law: The country or sector has been assessed as providing adequate protection to data subjects (also known as Adequacy Regulations or UK data bridge)

Organisation name: Vitals

Category of recipient: Website tools & analytics

Country the personal information is sent to: Canada

Organisation name: Google

Category of recipient: Analytics & advertising services

Country the personal information is sent to: USA